Overview

• The partnership makes Dave Portnoy a regular contributor on Big Noon Kickoff for the 2025 college football season.
• Barstool Sports will produce a two-hour live daily studio show on FS1 airing Monday through Friday.
• The Barstool College Football Show will stream across Fox platforms at 9 a.m. ET as a lead-in to Big Noon Kickoff and join its desk on select game days.
• Barstool personalities including Dan “Big Cat” Katz will appear in Fox’s college basketball coverage and create digital content for Tubi and the Fox Sports app.
• The deal aligns Fox with a broader industry trend of licensing digital influencers to attract younger viewers and compete with ESPN.