Overview

• Lachlan Murdoch confirmed on the Aug. 5 earnings call that Fox One will debut on August 21 at $19.99 per month
• The service will carry Fox’s full TV portfolio—including live NFL and MLB games plus Fox News and Fox Business programming—without any original or bespoke content
• Fox plans relatively modest marketing and launch spending in line with its conservative subscriber aspirations
• The platform preserves traditional distribution by granting authenticated pay-TV subscribers free access to Fox One
• A Fox One–Fox Nation bundle will be available for $24.99 per month to combine the new service with Fox Nation’s subscription offerings