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Fox News Tops Cable During Trump’s Convention Speech, Nielsen Says

Preliminary Nielsen ratings show a clear cable lead that still falls short of Fox’s usual prime-time averages or typical NFL viewership.

Overview

  • Preliminary Nielsen data from Wednesday show Fox News averaged about 2.5 million total viewers for President Trump’s nearly two-hour opening-night midterm convention speech and peaked near 2.8 million.
  • Fox outdrew other cable rivals during the broadcast, with CNN and MS NOW posting substantially lower audience peaks in the same time window.
  • The speech did not clearly outperform Fox’s regular programming in key hours, as Fox’s August average for Gutfeld! in the 10 p.m. hour was similar to or slightly higher than the president’s 10 p.m. hour numbers.
  • President Trump posted on Truth Social that the convention “beat the NFL,” a claim that independent Nielsen measures and typical NFL audience benchmarks do not support.
  • The Nielsen figures are preliminary, other outlets including Newsmax, C-SPAN and OAN also carried the address, and final cross-platform or out-of-home totals could change the overall audience picture.