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Fox News Media Licenses Ruthless Podcast to Expand Digital Reach

Targeting younger male listeners, Fox News aims to boost non-cable revenue toward its $500 million goal with the licensing deal.

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Overview

  • The licensing agreement, terms undisclosed, brings the four Ruthless co-hosts into contributor roles across Fox News platforms
  • Porter Berry’s title expands to President and Editor-in-Chief of Fox News Digital and New Media, charging him with overseeing opinion and creator-driven podcasts
  • Fox News is tapping the podcast’s strong following among men ages 18–45 to diversify its audience beyond traditional cable viewers
  • The deal builds on Fox Corp.’s February acquisition of Red Seat Ventures and aligns with the network’s projection to generate $500 million in non-cable revenue
  • Fox plans to distribute Ruthless clips and cross-promote its content across television, digital and social channels to deepen cross-platform engagement