Overview
- The licensing agreement, terms undisclosed, brings the four Ruthless co-hosts into contributor roles across Fox News platforms
- Porter Berry’s title expands to President and Editor-in-Chief of Fox News Digital and New Media, charging him with overseeing opinion and creator-driven podcasts
- Fox News is tapping the podcast’s strong following among men ages 18–45 to diversify its audience beyond traditional cable viewers
- The deal builds on Fox Corp.’s February acquisition of Red Seat Ventures and aligns with the network’s projection to generate $500 million in non-cable revenue
- Fox plans to distribute Ruthless clips and cross-promote its content across television, digital and social channels to deepen cross-platform engagement