Overview

• Emplifi reports 386.2 million YouTube views for Fox News in August, outpacing MSNBC at 275.6 million and CNN at 186.6 million.
• Comscore shows Fox News Digital leading with 3.643 billion multiplatform minutes, 1.789 billion multiplatform views and 88.136 million desktop/mobile unique visitors.
• Year over year, Fox’s YouTube views rose 65% and were up 16% from July, while multiplatform minutes increased 10% and multiplatform views grew 6%.
• Rival CNN logged steep declines, with multiplatform views down 54%, minutes down 65% and unique visitors down 36% year over year, falling below 1 billion minutes for the first time and posting its worst month for views and minutes since 2015 tracking began.
• Fox was the most engaged news brand on social with 101 million interactions, and its mobile app drew 6.3 million unique visitors, while Comscore notes some outlets opt into social-incremental counting that can affect unique-visitor comparisons.