Fox News Achieves Record Ratings as MSNBC and CNN Face Post-Election Declines
Fox News captured a dominant share of cable news viewership in November, while MSNBC and CNN experienced steep audience losses following Donald Trump's presidential victory.
- Fox News secured 62% of the total cable news audience in November, marking one of its most-watched months in history with nearly 2 million daily viewers.
- MSNBC's ratings dropped 47% overall and 52% during primetime since Election Night, with flagship programs like 'Rachel Maddow Show' hitting their lowest numbers in years.
- CNN also saw significant declines, losing 33% of its overall audience and 39% of its primetime viewers compared to pre-election averages.
- Fox News dominated the key 25-54 demographic, averaging 476,000 primetime viewers, more than MSNBC and CNN combined in this advertiser-coveted category.
- MSNBC staff and programming faced additional challenges, including backlash over 'Morning Joe' hosts meeting with Trump and uncertainty surrounding its parent company's planned restructuring.