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last mo.

Fox Nation Secures Exclusive PBR Friday Night Live Streaming Rights

The streaming service will premiere Season 2 of Last Cowboy Standing on July 11 to build anticipation before airing ten Friday Night Live bull riding events starting August 8.

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Gavin Matthews competes during the Professional Bull Riders (PBR) Unleash the Beast bull riding event (Photo by Tayfun Coskun/Anadolu via Getty Images)

Overview

  • Fox Nation’s agreement grants it sole streaming rights to PBR Friday Night Live from August 8 through October 24.
  • Ten weekly broadcasts will feature PBR Camping World Team Series matchups, culminating with the championship opener at T-Mobile Arena in Las Vegas.
  • Season 2 of Last Cowboy Standing debuts July 11 as a reality lead-in, following eight amateur riders competing for a fast-track spot in the Unleash the Beast circuit.
  • This partnership marks Fox Nation’s first live sports venture and builds on the May success of Kid Rock’s Rock N Rodeo on the platform.
  • The deal is PBR’s first new broadcast agreement since its acquisition by TKO Group Holdings earlier in 2025.