Overview
- The agreement gives Fox Nation exclusive rights to stream all ten PBR Team Series Friday Night Live events this fall on its platform.
- The weekly “PBR Friday Night Live” series begins August 8 in Sunrise, Florida, and builds to the championship opener on October 24 at Las Vegas’s T-Mobile Arena.
- Season two of “Last Cowboy Standing” debuts July 11, featuring eight amateur riders competing for fast passes to the Unleash the Beast tour and PBR team slots.
- PBR drew 1.43 million fans to live events in 2024 and broadcasts to 288 million households across 67 countries, underscoring its global audience.
- Fox Nation, which offers over 10,000 hours of on-demand content, is leveraging this partnership to diversify beyond conservative lifestyle programming.