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FOX Launches Driver-Led IndyCar Push With Josef NewgardenPerfect Neighbor’ Ad During NFL Playoffs

FOX leverages its IndyCar stake plus 2025 ratings gains to amplify a cross-platform campaign ahead of the March 1 season opener.

Overview

  • The 45-second spot debuted Jan. 17 online and aired in the third quarter of 49ers–Seahawks during the NFL Divisional Playoffs.
  • The ad frames Newgarden as the “perfect neighbor” and nods to his last-lap pass over Pato O’Ward to win the 2024 Indianapolis 500.
  • Three more promos will spotlight Alex Palou, Pato O’Ward, and Will Power, with Power entering his first year at Andretti Global.
  • FOX reports its 2025 IndyCar coverage averaged 1.36 million viewers, a 27% year-over-year rise with strong gains in younger demographics.
  • The 2026 schedule features 17 races on FOX starting Mar. 1 in St. Petersburg, with Phoenix on Mar. 7, the new Arlington Grand Prix on Mar. 15, and the 110th Indy 500 on May 24.