Overview
- Fox Entertainment unveiled Fox Creator Studios as a digital-first division to develop new formats, IP and talent drawn from social creators.
- The launch centers on food with development deals for Rosanna Pansino, Jolly, Sorted Food, Food Theorists and Little Remy Food.
- Gordon Ramsay signed on, with Studio Ramsay Global set to help nurture talent while leveraging his roughly 115 million followers.
- Fox says the studio will help creators diversify revenue and lessen dependence on platform algorithms through its production, distribution and advertising resources.
- The announcement came during CES in Las Vegas, and Fox says additional verticals will roll out in the coming months.