Overview

• Fox acquired an undisclosed equity stake in Holywater, which runs My Drama, FreeBits, My Passion and My Muse and reports more than 55 million users.
• Fox Entertainment Studios pledged to produce over 200 vertical titles for Holywater’s My Drama app across the next two years.
• The first series, Billionaire Blackmail and Bound by Obsession, are in production and filming in Atlanta, Georgia.
• The collaboration spans original series, ad sales and brand partnerships and will draw on Fox IP, Studio Ramsay Global, Bento Box and a talent roster that includes Denis Leary, Jon Hamm and Hannah Waddingham.
• Holywater deploys generative AI-driven creator tools and distributes across partners such as TikTok, Meta and Google, with The Raine Group advising on the transaction.