Fox, Disney, and Warner Bros Discovery to Launch Joint Sports Streaming Service
Aiming for 5 million subscribers in five years, the service will offer a wide range of sports content with a pricing strategy targeting 'cord-nevers'.
- Fox, Disney, and Warner Bros Discovery announce a joint sports streaming service aiming for 5 million subscribers in five years.
- The service, launching this fall, will feature sports programming from ESPN, Fox Sports 1, and TNT, among others.
- Pricing for the new service is expected to be in the higher range, around $50 per month, targeting 'cord-nevers' and incremental subscribers.
- The venture faces skepticism regarding its value without all NFL games and its potential impact on the pay-TV bundle.
- The service is seen as a pro-consumer package, simplifying access to sports content and targeting 50 to 60 million 'cord-nevers' in the U.S.