Fox Corp. Revamps Ad Sales Team with Strategic Hires and Layoffs

The restructuring aims to enhance advertiser connections and streamline operations across Fox's diverse media platforms.

Fox Corp. has announced a strategic reorganization of its ad sales, marketing, and brand partnerships division, resulting in new senior executive hires and a reduction of less than 3% of the workforce.
Jeff Collins, who took over as president of advertising sales in January, is leading the effort to create a more modern sales organization that aligns with current market demands.
The restructuring includes the appointment of executives from Warner Bros. Discovery, DirecTV, and Motionworks, with roles focused on client services, yield management, ad sales strategy, and research.
The new structure maintains dedicated teams for Fox's sports, news, entertainment, and streaming services, while adopting a cross-portfolio model in operations, technology, and strategy.
Fox's OneFox platform, which allows cross-portfolio advertising, has seen significant growth, reflecting positive feedback from media buyers on its streamlined approach.