Fox Corp. and Polygon Develop 'Verify', a Blockchain-Powered Tool to Combat Deepfakes

The tool, currently in beta, allows media companies to register content and consumers to authenticate it, with over 84,000 pieces of content already signed.

Fox Corp. has partnered with blockchain project Polygon to develop 'Verify', a tool aimed at combating deepfakes and authenticating genuine articles and images.
The Verify tool allows media companies to register their content and grant usage rights to AI platforms, and enables consumers to confirm the authenticity of the content.
Verify uses blockchain technology to cryptographically sign individual pieces of content, establishing their origin and history.
Since its beta launch in August 2023, around 84,000 pieces of news content have been signed with Verify.
Fox Corp. plans to release a second version of Verify in early 2024, which will migrate from the Polygon public blockchain to an application-specific blockchain to reduce the cost of signing content.