Fox Announces Upfront Presentation for May 2024 at Hammerstein Ballroom
The event marks the first upfront under new ad sales chief Jeff Collins, highlighting Fox's commitment to innovative advertising solutions.
- Fox Corp. to hold its 2024 upfront presentation on May 13 at Manhattan's Hammerstein Ballroom, showcasing new content and tech-enhanced capabilities.
- Jeff Collins, recently appointed president of advertising sales, marketing, and brand partnerships, will host the event.
- The upfront presentation aims to connect Fox's world-class content with communities nationwide through custom solutions for partners.
- Fox joins other major publishers like Disney and Warner Bros. Discovery in returning to in-person upfront presentations, while Paramount Global opts for smaller client events.
- The event will also feature discussions on a new sports streaming service created in collaboration with Warner Bros. Discovery and Disney.