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Fox Announces Upfront Presentation for May 2024 at Hammerstein Ballroom

The event marks the first upfront under new ad sales chief Jeff Collins, highlighting Fox's commitment to innovative advertising solutions.

  • Fox Corp. to hold its 2024 upfront presentation on May 13 at Manhattan's Hammerstein Ballroom, showcasing new content and tech-enhanced capabilities.
  • Jeff Collins, recently appointed president of advertising sales, marketing, and brand partnerships, will host the event.
  • The upfront presentation aims to connect Fox's world-class content with communities nationwide through custom solutions for partners.
  • Fox joins other major publishers like Disney and Warner Bros. Discovery in returning to in-person upfront presentations, while Paramount Global opts for smaller client events.
  • The event will also feature discussions on a new sports streaming service created in collaboration with Warner Bros. Discovery and Disney.
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