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2mo ago

Fox Announces Plans for New Streaming Service Targeting Cord-Cutters

CEO Lachlan Murdoch outlines mid-single-digit million subscriber goal for upcoming platform launching by late 2025.

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A view of the signage outside the News Corporation building, after it was announced that Rupert Murdoch would step down as chairman of News Corp and Fox in favour of his son Lachlan Murdoch, in New York, U.S., September 21, 2023. REUTERS/Bing Guan/File Photo
Rupert Murdoch's son Lachlan Murdoch arrives for the hearing on the contentious matter of succession of Rupert Murdoch's global television and publishing empire, in Reno, Nevada, U.S. September 23, 2024. REUTERS/Fred Greaves/File Photo
Patrick Mahomes (Credit: Getty Images)

Overview

  • Fox Corp. plans to launch a new direct-to-consumer streaming service targeting U.S. households without traditional cable or satellite TV subscriptions.
  • The yet-to-be-named platform is expected to debut by the next NFL season in fall 2025, aiming for a subscriber base in the mid-single-digit millions.
  • Lachlan Murdoch emphasized the service will supplement, not replace, Fox's traditional cable TV business, focusing on reaching 'cord-cutters' and 'cord-nevers.'
  • Former Apple TV+ executive Pete Distad has been appointed as CEO of the new streaming venture.
  • Fox Nation, an existing niche streaming service, has attracted 2–2.5 million subscribers, bolstered by lifestyle programming and content partnerships with high-profile creators.