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Four Years On, 'Natasha’s Day' Highlights Allergy Labelling Law’s Impact

Their campaign led to a UK rule requiring full ingredient lists with allergen labelling on foods prepared and packaged on-site.

Overview

  • Natasha Ednan-Laperouse, 15, died in 2016 after sesame baked into a Pret A Manger baguette triggered an allergic reaction and the packaging did not list the allergen.
  • The 2021 law, widely known as Natasha’s Law, mandates printed ingredient and allergen information on foods prepacked for direct sale in outlets such as sandwich shops, bakeries, cafes, and supermarket counters.
  • On the fourth anniversary, the Natasha Allergy Research Foundation designated 1 October as Natasha’s Day, sharing accounts from people who say the rule has changed daily life.
  • Individuals quoted describe greater confidence and spontaneity when buying packaged items because they can check labels rather than rely on staff or carry packed lunches.
  • Natasha’s parents say the rule offers greater protection for millions living with food allergies and continues to drive wider awareness in shops and cafes.