Four prominent coaches join expanded Big 12 conference

Gus Malzahn, Dana Holgorsen, Kalani Sitake, and Scott Satterfield are the new head coaches for UCF, Houston, BYU, and Cincinnati respectively.
The four schools are joining the Big 12 as the conference expands to 14 teams before the departures of Oklahoma and Texas.
The coaches aim to build competitive programs in the Power Five conference despite facing elite opponents.
UCF, Cincinnati, Houston and BYU bring advantages like fertile recruiting grounds, ties to Texas, and experienced coaching staffs.
While expectations may start small, the programs ultimately strive for on-field success and revenue equality in the Big 12.