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Four Bremen Firms Secure Naming Rights to Weser-Stadion Through 2030

The five-year deal ensures financial security for the stadium co-owned by Werder Bremen and the city.

Eine Drohnenaufnahme des Bremer Weserstadions.
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Overview

  • Matthäi, Wiesenhof, Goldschmaus Gruppe and Harald Pihl jointly acquired naming rights without changing the historic Weser-Stadion name.
  • The new sponsors will serve as “Flutlichtpartner” with prominent in-stadium branding on LED boards, benches and access points.
  • Werder Bremen’s finance chief Klaus Filbry hailed the agreement as a “Wunschweg” that balances economic goals with fan sentiment.
  • Economy Senator Kristina Vogt said the partnership is key to stabilizing the finances of Bremer Weser-Stadion GmbH, equally owned by the city and the club.
  • Negotiations followed the end of the Wohninvest deal in early summer 2024 and involved a year of talks guided by financial and cultural considerations.