Overview
- Epic’s in-island transactions went live January 9 for UEFN maps, with creators getting all V-Buck revenue until January 31, 2027, then a 50% share afterward.
- Steal the Brainrot introduced randomized bundles priced at 2,700 V-Bucks for one or 4,900 for two, plus a paid prize wheel charging 100 V-Bucks per spin.
- Epic’s Brian Sharon said the Brainrot offers follow current guidelines, which set a 50–5,000 V-Buck price range and require numerical odds disclosures for paid random items.
- Players, creators, and commentators criticized the gambling-style mechanics as predatory toward children, with some drawing comparisons to Roblox practices.
- Despite brief downtime that prompted speculation, the controversial purchases remained active, as observers note past loot-box bans in places like Belgium and Epic’s earlier removal of randomized ‘llamas.’