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Fortnite Creator Microtransactions Under Fire After Hit UEFN Map Adds $37 Loot Bundles, Paid Wheel

Epic says the paid random items comply with current rules setting price caps, requiring numerical odds disclosure.

Overview

  • In-island purchases for Fortnite Creative went live around January 9, letting UEFN creators sell items directly to players.
  • Steal the Brainrot introduced high-priced loot bundles, including a two-pack at 4,900 V-Bucks, and a wheel spin costing 100 V-Bucks per try.
  • Epic confirms these offers fit its guidelines, which allow paid random items within a 50–5,000 V-Bucks range with disclosed probabilities.
  • Players, creators, and content partners criticized the mechanics as gambling-like for an audience that skews young, with figures like Moon and Richytoons voicing concerns.
  • Epic’s program gives creators 100% of V-Bucks spent in their islands until January 31, 2027, then 50%, as debate continues against a backdrop of broader loot box controversies, including bans in places like Belgium.