Overview
- Players highlighted in-game ads as likely AI-generated, citing a yeti poster with mismatched toe counts and a jewellery billboard with an apparent smudged look.
- Artist Sean Dove shared Procreate layers to show a flagged spray—identified by outlets as the Marty McFly spray—was drawn by hand.
- Epic Games has not said whether generative tools were used for the Chapter 7 assets, and outlets report the company has been asked for comment.
- The dispute follows CEO Tim Sweeney’s recent view that storefronts should drop AI-use labels, contrasting with Steam’s disclosure policy defended by a Valve developer.
- Community reaction is sharply negative, with a Fortnite subreddit poll showing 84% saying AI does not belong in games, as artists warn that unproven accusations can harm creators.