Overview

• WHEL 93.7 FM adopted the 'Trump Country' name on Inauguration Day, featuring a cowboy-hat image of the president, a campaign-style typeface, and the slogan 'Make Country Great Again.'
• Station executives say ratings among adults 25-54 have tripled since March, with July Nielsen data placing it among the top local country outlets and a reported Time Spent Listening average of 5 hours 45 minutes per week.
• On-air imaging uses a Trump voice impersonator for satirical promotions, including a faux 'deportation' cruise and a 'Cancel Bowl' contest that rewards callers with prizes such as a $5,000 'Freedom Five Thousand.'
• President and general manager Jim Schwartzel is running for the Republican nomination in Florida’s 19th District after Rep. Byron Donalds launched a gubernatorial bid, and he says he stays off-air to avoid equal-time issues.
• Schwartzel says the branding is meant as comedy and acknowledges he did not seek permission, while Trump representatives declined comment and no legal challenge has been reported.