Overview

• WHEL 93.7 FM executed the rebrand on Inauguration Day after briefly testing the concept in late 2020.
• The logo features an animated image of President Trump in a cowboy hat with campaign-style typography and the slogan “Make Country Great Again.”
• Station imaging uses a Trump impersonator for on-air promos, including a “Deportation a day” cruise giveaway and a “Cancel Bowl” contest targeting so-called woke themes.
• July Nielsen data put WHEL as the market’s second highest-rated country station, and management reports a tripling of adults 25–54 since March.
• Owner Jim Schwartzel says he stays off the air to avoid equal-time obligations during his House bid, and representatives for President Trump declined to comment.