Formula One's Rising Popularity Reverberates in Music World

Inaugural Las Vegas Grand Prix to Feature Star-Studded Music Events; will.i.am Named F1's First Global Artist in Residence

The growing interest in Formula One (F1) has led to a significant influence on the music world, with musicians and music fans showing enthusiasm for the sport.
The inaugural Las Vegas Grand Prix will feature music events, including an opening ceremony with will.i.am, J Balvin, Tiësto, John Legend, Keith Urban, Kylie Minogue, Thirty Seconds to Mars and more.
Music concerts have become an expected addition to the F1 experience, with the trend making its way to the U.S. over the last decade.
will.i.am became Formula One’s first Global Artist in Residence, releasing F1-inspired tracks and aiming to bring the concert aspect of F1 to a global audience.
Despite the growing interest and influx of new fans, watching F1 races live remains an elite experience, with the Vegas race being the most expensive event on this year’s calendar.