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Formula 1 Taps Amelia Dimoldenberg for Four-Part YouTube Series ‘Passenger Princess’ Launching Oct. 15

The project advances F1’s creator-led strategy to reach younger and more female fans with platform-native content.

Overview

  • The four-part weekly series will premiere Oct. 15 on Amelia Dimoldenberg’s YouTube channel, with new episodes released on Wednesdays.
  • Filmed during the 2025 Belgian Grand Prix, the show blends Dimoldenberg’s comedic interview style with behind-the-scenes access to F1.
  • George Russell, Oscar Piastri, Oliver Bearman and Carlos Sainz serve as instructors as Dimoldenberg learns to drive and aims to earn her licence.
  • The series is produced by Dimoldenberg’s company, Dimz Inc., in partnership with Formula 1.
  • F1 executives say the collaboration targets the sport’s growing youth and female audience, citing fan demographics to support the approach.