Overview

• Formula 1 has partnered with PricewaterhouseCoopers (PwC) in a multi-year deal to serve as its official consulting partner.
• PwC will provide strategic consulting to support F1's performance, innovation, and global expansion initiatives.
• The agreement includes advertising, hospitality, and sponsorship rights for PwC at various F1 races, starting with the Miami Grand Prix.
• This partnership coincides with PwC's first global brand refresh in over a decade, emphasizing innovation and high-performance alignment.
• F1 continues to expand its premium commercial alliances, with PwC joining other high-profile partners like Barilla and LVMH.