Overview

• Formula 1 and PepsiCo signed a multi-year global partnership running from the 2025 season through 2030.
• Sting Energy will serve as the sport’s official energy drink, Gatorade will be the official F1 Sprint partner and Doritos will join as the official savoury snack.
• Gatorade’s sponsorship of the F1 Sprint format kicks off at the Belgian Grand Prix in July 2025 and extends through the 2026 season.
• PepsiCo’s deal includes TV-visible trackside signage, fan-zone activations at 21 races, exclusive hospitality packages, on-pack promotions and digital content.
• The agreement capitalizes on F1’s global audience to boost PepsiCo’s brand presence in over 200 markets and will support the F1 Academy initiative.