Overview
- Genvid CEO Jacob Navok argues most players do not care if games use generative AI, asserting that Gen Z embraces low-effort AI content and that a tipping point for tool adoption has arrived.
- Navok points to Steal a Brainrot on Roblox, referencing about 30 million concurrents and estimating $80–$90 million in total revenue, with 20 million concurrents on two recent weeks and roughly $11 million in July when usage was lower.
- He says many studios already use AI for concept work and rely on tools like Claude for coding, suggesting it will be difficult to find indie teams not leveraging such systems.
- Coverage highlights examples of AI used with guardrails, including Embark’s ARC Raiders, which generated extra voice lines from licensed actor performances with reported compensation.
- Pushback remains significant, with reporting noting a year-long voice actor strike over AI safeguards and criticism of AI-generated images in Call of Duty: Black Ops 7.