Overview

• Marcus O’Donovan co-presented CITV’s short-lived S Club TV with Holly Willoughby from 2000 to 2001.
• He owned the snack company HUSK from 2011 until 2024 and launched the sparkling water brand CO2 You in mid-2025.
• Now 42, O’Donovan’s appearance is almost unrecognisable compared to his early television days.
• He emphasizes the importance of gaining industry experience and seeking honest feedback before launching a product.
• He highlights logistics, manufacturing complexities and funding needs as major hurdles for new food and beverage startups.