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Former Rockstar Staff Say GTA 6 Likely Priced at $70, Not $100

The expected pricing reflects a strategy to maximize the player base for a long-lived online economy.

Overview

  • Former Rockstar North technical director Obbe Vermeij said he expects a standard $70 base price to help grow GTA 6’s online user base.
  • Vermeij and multiple reports indicate Rockstar is likely to prioritize long-term revenue through GTA Online–style microtransactions rather than a higher upfront cost.
  • Ex-Rockstar animator Mike York also predicts a $70 base game and suggests an optional $99 preorder edition with bonus online items.
  • Rockstar has not announced pricing or final launch specifics; the game is currently slated for November 15, 2026 on PlayStation 5 and Xbox Series X|S, with York saying he does not expect another delay.
  • Coverage notes unprecedented development scale and rumors of a record budget, with expectations that AI and procedural tools will play a larger role in production.