Former Peloton CEO John Foley Ventures into Custom Rugs

After losing his fortune, Foley starts Ernesta, a bespoke rug company, with hopes of a comeback.

Foley, once a billionaire, lost his wealth after Peloton's decline post-COVID boom.
He founded Ernesta in 2022, raising $25 million from former Peloton investors.
Foley's new company offers custom-sized rugs delivered within two weeks.
He remains optimistic about Ernesta's potential to disrupt the home decor market.
Foley has downsized his lifestyle but continues to work hard for a financial rebound.