Overview

• John Foley co-founded Peloton in 2012 and saw its value soar during the pandemic.
• As COVID-19 restrictions lifted, Peloton's stock plummeted, drastically reducing Foley's fortune.
• Foley stepped down as CEO in February 2022 and later founded Ernesta, a direct-to-consumer rug company.
• He has sold significant assets, including a $55 million East Hampton estate, to manage his financial situation.
• Foley remains optimistic about Ernesta's potential, aiming for significant growth by 2030.