Overview

• Ken Watanabe told Bloomberg that Nintendo prototypes around novel mechanics and picks an existing franchise as the wrapper that fits best.
• He said brand-new series are considered only when no current characters or worlds can communicate the design effectively.
• Watanabe cited Splatoon’s shift from familiar faces to Inklings to make its ink-based gameplay instantly understandable.
• He described a culture that encourages individual initiative, including secret prototyping that can evolve into real products.
• Recent and announced first-party releases lean on established franchises, with listings such as Metroid Prime 4: Beyond, a new Hyrule Warriors entry, Kirby Air Riders, and another Splatoon title.