Overview
- Struan, formerly known as Sam Sung, recounts how a Reddit post of his Apple Store business card in 2012 went viral and upended his work life.
- He says Apple pulled him from the shop floor, revoked his business cards, and told staff not to identify him when customers asked for 'Sam Sung'.
- After leaving Apple in 2013 to move into recruitment, he chose the surname Struan to avoid being defined by an internet joke and to improve professional branding.
- In 2014 he auctioned an Apple business card and uniform items for charity, raising more than $2,500 for Children's Wish.
- Now a consultant and résumé writer in Glasgow, he says he deactivated LinkedIn at the time out of fear, does not regret the name change, and wishes he had taken the episode less seriously.