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Forest Green Rovers Unveil Luminous Vegan Kits to Fan Backlash

A pioneering ticket-on-prescription program offers match tickets to patients as a community mental health intervention

Overview

  • The 2025-26 home and away strips are the world’s first fully certified vegan football kits, featuring plant-based dyes and fully recyclable materials.
  • The fluorescent yellow and pink leopard-print design carries three stars on the collar to represent the club’s ambition to return to the Championship.
  • Supporters described the bold new look as “horrendous” and “possibly the worst kit ever released” in social media posts.
  • Chairman Dale Vince highlighted previous experiments with bamboo and coffee-ground fabrics and said the kits will be recycled by partner Reflo into future items.
  • Managed by Robbie Savage in the National League, the club launched the ticket-on-prescription scheme with Dr Simon Opher to help treat mild to moderate depression among Gloucestershire patients.