Overview
- The Foreign Ministry appointed comedian とにかく明るい安村 and the duo ガンバレルーヤ on Wednesday, July 15, to serve as official supporters for the たびレジ traveler‑alert service.
- The ministry said the campaign aims to increase monthly registrations from the current baseline of about 200,000 to improve delivery of emergency and danger notices to Japanese travelers.
- Officials cited volatile overseas conditions, including renewed tensions in the Middle East, and the start of the summer travel season as reasons to intensify outreach.
- At the Tokyo ceremony Foreign Minister 茂木敏充 urged public sign‑ups, and 安村 performed his trademark line and pose as a light publicity element to draw attention to the service.
- The appointments are planned to run through March 2027 and reflect a common government strategy of using popular figures to reach broader and younger audiences and speed emergency communications to people abroad.