Overview

• Two foreign influencers, Rosalba Pérez and Jaqueline Morales, strolled Delhi streets with Vimal pan masala bags in Instagram videos emblazoned “No Gucci, No Prada, No LV, ONLY VIMAL.”
• The original street clip and a follow-up metro station video have together amassed nearly 30 million views on social media.
• Users lauded the creators’ playful embrace of local culture, joking about honorary Indian citizenship and requesting Aadhar cards.
• The trend has reshaped perceptions of Vimal carry-bags, elevating them from everyday packaging to an unexpected style statement.
• Reports say these branded plastic sacks are now fetching around Rs. 4,200 each abroad as coveted “Indian Souvenir Bags.”