Ford’s $30K Electric Pickup Prototype Is Much Smaller Than Expected

Overview

• Exclusive spy photos and video show a heavily camouflaged prototype that is markedly smaller than modern pickups and appears more compact than the Maverick.
• Visual clues — a steeply raked windshield, low ride height, aero wheel covers and small wheels — point to a street‑focused design built for efficiency rather than off‑road use.
• Observers estimate a short bed of roughly four feet with a relatively roomy second row, indicating Ford is trading cargo length for passenger space.
• Ford has said the new Universal EV architecture will use cost‑saving measures such as lithium iron phosphate batteries, large castings and a far simpler parts and wiring approach as it develops a lower‑cost lineup.
• Ford is continuing on‑road testing of camouflaged prototypes while exploring manufacturing changes and still targets a vehicle based on the platform around 2027 with a roughly $30,000 starting price, according to company statements.