Overview

• Ford scheduled a reveal on August 11 in Kentucky for its new low-cost EV platform, which CEO Jim Farley has called a “Model T moment.”
• The automaker’s EV division posted a $1.3 billion loss in Q2 2025, fueling a strategic pivot toward affordable models.
• A dedicated skunkworks team led by former Tesla engineer Alan Clarke has spent over a year developing the modular platform to underpin multiple vehicle styles.
• Ford said the first model will be a mid-size pickup due in 2027 and will expand to retail and commercial vehicles with personalized digital experiences.
• Ford plans to overhaul its engineering, supply chain and manufacturing to boost profitability and match the cost competitiveness of Chinese EV makers.