Overview

• Ford has informed dealers that it expects to raise vehicle prices starting with May production, citing the impact of the Trump administration's 25% tariffs on imported cars and planned auto-parts duties.
• President Trump's tariffs on imported vehicles took effect on April 3, with additional 25% duties on auto parts scheduled for May 3, initially exempting USMCA-compliant components.
• Industry experts warn that the tariffs could increase vehicle costs by thousands of dollars, limit supply, and disproportionately affect entry-level models, 90% of which are imported.
• Ford's 'From America, For America' discount program, offering employee pricing to all U.S. consumers, will run through June 2 to mitigate short-term impacts on sales.
• The White House has signaled it is exploring exemptions for U.S. manufacturers to ease tariff pressures, though no concrete policy changes have been announced yet.