Overview

• Ford has committed about $5 billion to overhaul its Louisville Assembly Complex, adopting an assembly tree system that builds front, rear and central modules separately to speed production and cut parts count.
• The first model on the Universal EV Platform will be a mid-size, double-cab pickup powered by roughly 51 kWh lithium-iron-phosphate cells, targeting a starting price near $30,000.
• Production of the gas-powered Ford Escape and Lincoln Corsair at Louisville will end after the 2026 model year to clear the line for the new electric vehicles.
• Next-generation launches of the F-150 Lightning and E-Transit van have been delayed to 2028 as the company shifts focus toward lower-cost, higher-margin EVs.
• The strategy is driven by more than $12 billion in EV losses over 2½ years, rising competition from Chinese automakers and the expiration of U.S. tax credits paired with new tariffs.