Particle.news

Download on the App Store

Ford Unveils $5 Billion Universal EV Platform and $30,000 Electric Pickup Plan

The plan links U.S. prismatic LFP battery production at BlueOval with a three-branch assembly tree process, aiming to deliver an affordable midsize pickup built in Louisville by 2027.

Image
FILE - A vehicle assembly technician works on a 2025 Ford Expedition during a media tour to launch the 2025 Ford Expedition at the Ford Motor Company Kentucky Truck Plant, April 30, 2025, in Louisville, Ky. (AP Photo/Carolyn Kaster, file)
The metal frame of a Ford Escape SUV on the production line at the Ford Louisville Assembly plant in Kentucky. Ford will stop producing the Escape in Louisville, building a new type of assembly line for its next generation of electric vehicles.

Overview

  • Ford will invest roughly $2 billion to convert its Louisville Assembly Plant and about $3 billion at its BlueOval Battery Park to produce CATL-licensed prismatic LFP cells on U.S. soil.
  • The Universal EV Production System abandons the century-old moving line in favor of three parallel sub-assembly branches, reducing parts by 20%, fasteners by 25% and workstations by 40%, and cutting assembly time by up to 40%.
  • A four-door electric pickup targeting a starting price near $30,000 is slated for a 2027 launch, promising more interior space than a Toyota RAV4, a front trunk, standard bed and roughly 0–60 mph acceleration in 4.5 seconds.
  • Ford says the combined investments will create or secure nearly 4,000 U.S. jobs, including about 2,200 hourly roles at the Louisville plant and positions across the battery park supply chain.
  • Analysts caution the $5 billion “Model T” bet carries material execution, demand and regulatory risks, including potential loss of federal incentives if rules restrict China-linked battery technology.