Overview

• Ford confirmed its Universal EV Platform will underpin a midsize electric pickup starting at about $30,000 with production set for 2027 at its Louisville, Kentucky, plant.
• The Louisville Assembly Complex will receive a multibillion-dollar investment and adopt an “assembly tree” process designed to cut parts count, wiring complexity and build time.
• Ford plans to source prismatic lithium-iron-phosphate cells from its BlueOval Battery Park and use packs up to one-third smaller than competitors’ by leveraging efficiency improvements to maintain range.
• The automaker has deferred its next-generation F-150 Lightning successor and E-Transit van launches to 2028 as it reallocates resources toward lower-cost models.
• The strategic shift reflects roughly $12 billion in EV losses over 2½ years, waning tax credits, tariffs and intensifying competition from Chinese automakers, with executives warning of significant execution risks.