Overview

• Ford will host a Kentucky event on August 11 to reveal its new low-cost electric vehicle platform that CEO Jim Farley calls a “Model T moment.”
• The company’s EV division recorded a $1.3 billion loss in the second quarter of 2025, intensifying pressure to pivot toward profitable models.
• A specialized team led by former Tesla engineer Alan Clarke has been tasked with developing the affordable EV architecture behind the upcoming announcements.
• The platform is designed to underpin multiple vehicle styles—including a mid-size pickup scheduled for release in 2027—with personalized digital experiences for retail and commercial customers.
• Ford plans to overhaul its engineering, supply chain and manufacturing processes to compete with low-cost EVs from Tesla and Chinese automakers such as Geely and BYD.