Ford Temporarily Halts F-150 Lightning Production Amid EV Market Challenges

Ford pauses F-150 Lightning production for seven weeks due to lower-than-expected demand and inventory surplus.

Ford's EV division reported a $1.2 billion loss in Q3 2024, with expectations of a $5 billion loss by year-end.
Production of the F-150 Lightning will stop from November 15, 2024, to January 6, 2025, to adjust sales and profitability strategies.
Despite an 86% increase in sales through September 2024, the F-150 Lightning lost its best-selling EV pickup title to Tesla's Cybertruck.
Ford faces a 100-day supply of F-150s, indicating a significant inventory surplus compared to the desired 30-60 days.
CEO Jim Farley remains optimistic, emphasizing Ford's long-term EV strategy despite current market obstacles.