Ford Slashes Prices on Mustang Mach-E Models Amid EV Market Shift

In response to declining sales and increased competition, Ford cuts prices of its 2023 Mustang Mach-E by up to $8,100 to remain competitive.

Ford Motor Co. announced price reductions on its Mustang Mach-E electric SUV by up to $8,100 after a 51% sales drop in January.
The price cuts aim to adapt to a changing market, with the lowest-priced 2023 model now starting at $39,895.
The adjustments reflect the broader EV market's shift from early adopters to a more price-sensitive early majority.
Ford's move comes amid a price war with Tesla, which has also been adjusting its prices to boost sales and market share.
The Mach-E's price reduction is part of Ford's strategy to focus on customer value and sales growth, despite losing eligibility for a $3,750 tax credit.