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21h ago

Ford Sets 2028 Eyes-Off Driving Goal for $30,000 EV, Previews AI Assistant and Cheaper BlueCruise

Ford links its next-gen driver assist to a new in-house computing brain with a Google Cloud-hosted assistant moving from phone to car starting in 2026.

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A car infotainment screen that has AI on it
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Ford's $30,000 EV Truck Platform Will Get Eyes-Off Driving In 2028: Autonomous Vehicles

Overview

  • Next-generation BlueCruise will debut on Ford’s Universal EV platform in 2027, with eyes-off capability targeted for 2028 on a mainstream model.
  • Ford says the upgraded BlueCruise hardware stack is about 30% cheaper to build than the current system.
  • Today’s BlueCruise remains a Level 2, eyes-on system limited to more than 130,000 miles of approved highways, with over 1 million vehicles equipped.
  • A Google Cloud–based AI assistant will appear in the Ford and Lincoln apps in early 2026, then integrate natively into vehicles in 2027 with access to vehicle-specific data for tasks like towing checks or cargo fit.
  • The UEV platform adds a zonal electrical design and an in-house High Performance Computer Center that unifies infotainment, driver assistance, audio and networking, while sensor choices such as lidar have not been disclosed.