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2w ago

Ford Revives 'Ford Racing' as Global Motorsport Banner

Ford says the change will link race engineering directly to future road cars.

FILE - The Ford logo is seen above the entrance to the Ford Motor Company Kentucky Truck Plant, April 30, 2025, in Louisville, Ky. (AP Photo/Carolyn Kaster, File)
The Gen3 Ford Mustang dressed in Ford Performance colours.

Overview

  • Will Ford announced the retirement of the Ford Performance name and introduced the Ford Racing logo in a company letter.
  • Executives frame the move as a direct track-to-road push intended to integrate race engineering with future production models.
  • The new identity begins rolling out immediately, with the first Ford Racing production vehicle scheduled to debut at a January season launch.
  • Race cars will carry the branding at January’s Dakar Rally and Rolex 24 at Daytona, while Mustang Supercars keep Ford Performance for the current season before switching in 2026.
  • The unified banner spans NASCAR, Supercars, WRC, Le Mans/hypercar and an F1 collaboration with Red Bull, with Mark Rushbrook and Will Ford leading the program.