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Ford Rethinks EV Strategy, Cancels Flagship Electric SUV

The automaker shifts focus to hybrid models and smaller electric vehicles amid challenges in the EV market.

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The truck cab is lowered on the frame of Ford Motor Co. battery powered F-150 Lightning trucks.
Ford's smallest pickup truck on offer, the Maverick, currently only comes with a hybrid option.

Overview

  • Ford cancels its planned three-row electric SUV, leading to a $1.9 billion loss.
  • The company will delay the launch of its new electric F-150 truck until 2027.
  • Ford plans to introduce a midsized electric pickup and an electric van in the coming years.
  • The shift reflects broader industry trends towards hybrids and smaller, more affordable EVs.
  • Analysts question Ford's initial EV strategy and its ability to adapt quickly.